Marriot International has been facing a slump within their industry, along with their competitors. There is pressure from the competitors, but it is not “life threatening” as Arne Sorenson, President of Marriot International, puts it. This is because the Marriot has a slightly more effective strategy. Arne Sorenson explains how franchises are more than half of his company. This creates a safer bet for the organization when occupancy rates are low. Since most of the drastic slumps and booms affect the franchisees, the Marriott Corporation does not take the hit as hard. Sorenson explains how the national lodging industry is still performing just as badly as they were after the 9/11 incident. Consumers are changing their habits and technology is affecting the need for lodging. Business people now have the ability to use video conferencing for their meetings, rather than traveling to them just to attend.
Sorenson’s leadership style for this situation consists of Complexity Leadership. The Marriott organization is a complex adaptive system. They are able to adjust and adapt to certain environmental changes, unlike their competitors. Within this system is an adaptive tension, which is the resource differentials within the system, and between the system and the environment that can lead to can improve performance according to the same measure. The adaptive tension for the Marriott is opening more franchises in an unstable economy. Sorenson creates a disequilibrium to create this change from the traditional lodging industry. In this situation, the franchisees are Sorenson’s enablers. These are the people who are led to facilitate connections. Sorenson allows these franchisees to take their own risks with the wicked problems caused by the environmental changes.
Overall, Sorenson uses a Complexity Leadership style. His organization is a complex adaptive system which allows enablers to facilitate it. For everyone who is reading this blog post, do you believe this is the correct leadership style to apply to Arne Sorenson’s behavior in this situation? Also, do you believe that the franchisees are the enablers?
http://audiovideo.economist.com/
Posted by: Genise Logston